With plastic pollution at an all time high in our ocean's, my goal was to find a way to see if we could use sport to bring awareness to the problem that is plastic polluting our oceans.
People around the world are becoming
increasingly hopeless and even apathetic
because fighting against pollution seems like
an insurmountable task.
increasingly hopeless and even apathetic
because fighting against pollution seems like
an insurmountable task.
Let's use sport to bridge that gap.
Below are some of the ways the ad treatments would work
The idea here is to use provocative imagery to draw to light, the problem that is ocean pollution
